Storytelling with heart 

I was honoured to join Alex Thomas’ #FromHereToHealthcare campaign as lead copywriter, highlighting the disproportionate challenges people living in rural communities face in accessing everything from a basic GP visit to life-saving care.

Over four months in the lead-up to the 2026 South Australian election, the campaign shared one person’s story - each week - to draw political and public attention to the chasm-sized iniquities between accessing healthcare in rural and regional versus metropolitan areas. After Alex interviewed each patient, I worked from the video transcripts to write these courageous stories to be shared with the media.